Thursday, February 11, 2010

Priyanka Chopra is NDTV Greenathon II Brand Ambassador


Priyanka Chopra is the brand ambassador of NDTV-Toyota's "Greenathon II" campaign, which aims to create awareness about the environment and pollution...
Priyanka quotes,"Youngsters often ask - 'What can we do?' But I believe it is only the simple things we can do that can bring about a change. Get involved in such initiatives, spend a weekend doing something good for the environment and you will feel happy... let's make the earth a better place,"
Shankar Ehsaan Loy have composed the track called Green Anthem for this video.
Describing the concept,a source adds, "As the centre of the campaign, PC is depicted as being in a surreal space -- a polluted, dry, barren landscape. She is in despair, looking for a solution. Just then, she sees a green sapling sprouting out of the cracked earth. She hands it to a little girl -- an angel who runs into the real world and hands the sapling to a bunch of ordinary, carefree young people."

Looking forward to see this video!!! It will be aired on 17Feb at 9 pm on NDTV exclusively.